Fierce, Favored and Female

Fierce, Favored and Female

We built a brand to present a women-owned law practice that is boutique, bold and best-in-class. Co-founded by two seasoned commercial real estate law attorneys, CastroHaase has experienced rapid success, industry accolades and press attention in just a few years in business. We began our partnership with the firm prior to their launch and continue to evolve the brand system as the business matures. The firm boasts an unrivaled track record of wins in the courtroom. In a male-dominated field, and in a Washington D.C. market with many larger competing firms, CastroHaase needed to stand out as a practice that is small but mighty, and absolutely in the lead. The brand messaging, visual identity and website design achieves this position as well as communicates the power, prestige and positive impact of women in leadership.

Services Delivered

Market Research

Core Brand Messaging

Visual Identity

Branded Assets

Website Design + Development

Media Relations

“As a co-founder of our boutique law firm, I am emotionally attached to its brand. Prior to opening our doors in 2012, I hired Erik Hansen to lead the brand strategy and develop our visual identity. Our resulting brand communicated our caliber of work and elevated our reputation from day one. After three years in business our firm had received multiple industry accolades and significant press attention due to our numerous victories and reputation for community engagement. Our practice had matured rapidly and we knew this change would be well supported by brand enhancement work so we circled back to Erik in 2015 and hired Mekanic to lead the way. In just six weeks we were spoiled with an updated visual identity, a new website featuring exquisite photography, refined messaging and a full package of marketing tools. In a blink, the work was complete and the execution was flawless.”

Alice Haase, Co-founder