The C3X 2018 Annual Conference & Expo was a huge success for our association. At this year's C3X, NACAS celebrated its 50th Anniversary and the team at Mekanic had the task of elevating and enhancing our C3X brand all while balancing a 50th Anniversary celebration of the associations history. Historically our structures have only been used for directional purposes or to house an activity like registration; this year we had attendees asking to take home pieces of the structures and remarking that they not only helped legitimize our conference but, "made it feel bigger”. With Mekanic’s help, this year's conference was the biggest in our association's history!
As a historic organization taking on a complete transformation, we selected Mekanic to lead a rebrand of this magnitude because of their strategic experience in working with legacy associations, their calculated and efficient approach, and their strong emphasis on brand story. We have been thrilled with the result and now that we’ve announced the rebrand successfully, we look forward to Mekanic’s continued partnership as we build out communications and branded experiences to reinforce the new IRI.
Mekanic helped us re-launch our brand to fit our evolving business. They helped with messaging, design, and content development — culminating in the launch of a new website and brand identity. It was an all-around pleasure working with them — they were responsive, effective, and laser-focused on helping us tell our story in a way that stayed true to our roots while reflecting our current growth.