We built a brand to communicate an unapologetic, cool culture. We met the co-owners of Kapital Kustoms through a local D.C. motorcycle riding group. They had heart, soul and raw talent when it came to custom builds and renovations for bikes and cars – and were excited to turn their side gig into a full time dream. With a defined vision and a growing presence in the local moto community, Kapital Kustoms was in a great position to emerge as a new brand. We partnered up to help translate their brand promise and personality through dynamic messaging, an awesome visual identity system, customized type treatments, a knockout website and culture-centric merchandise design.