Destroy to Create

Written by Adrian Parsons   When you introduce an idea in a first draft, you find an esprit de corps with that idea. From incubation to publishing,...

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Finding Why

Written by Erik Hansen   Business is brand and brand is business. The reality: A brand is a living, breathing organism, and every aspect of the business...

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Office worker tearing up papers and screaming out due to red tape

What’s in a name?

Written by Kate Burgman   As part of Mekanic’s Brand Kamp workshops, we help name new businesses and ventures, or help rename those that are already established...

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fifty percent - concept of gender equal opportunity or representation in political and public life sketched with white chalk on blackboard

Mekanic Without a Woman?

Written by Kate Burgman   As a person who reads things on the Internet, you may already know that March 8th is International Women’s Day, a day...

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Group of different generation people standing against a wall and text messaging, social media and communication concept.

Tribal Hiring

Written by Erik Hansen   Building a great team isn’t easy – it’s hard as hell in any business. No matter what industry, finding the right talent...

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