As a historic organization taking on a complete transformation, we selected Mekanic to lead a rebrand of this magnitude because of their strategic experience in working with legacy associations, their calculated and efficient approach, and their strong emphasis on brand story. We have been thrilled with the result and now that we’ve announced the rebrand successfully, we look forward to Mekanic’s continued partnership as we build out communications and branded experiences to reinforce the new IRI.
Mekanic helped us re-launch our brand to fit our evolving business. They helped with messaging, design, and content development — culminating in the launch of a new website and brand identity. It was an all-around pleasure working with them — they were responsive, effective, and laser-focused on helping us tell our story in a way that stayed true to our roots while reflecting our current growth.
Even after an amazing launch, their team continues to provide guidance and support for the successful implementation of our messaging and assets to ensure brand continuity.